VOLUME 2, ISSUE 4, 2007 <Previous Does Email Boost Turnout? David W. Nickerson SUGGESTED CITATION: David W. Nickerson (2007) "Does Email Boost Turnout?", Quarterly Journal of Political Science: Vol. 2:No 4, pp 369-379. http:/dx.doi.org/10.1561/100.00007032 Download this article Associated files: Replication Data Tell a Colleague Get Acrobat Reader Printing Tip: Select the option to 'print as image' in the Acrobat print dialog to ensure the article prints as it appears on screen. Learn more... Political campaigns are just now learning how to put the Internet to best use. Low transaction costs and huge economies of scale tempt campaigns to move traditional activities online, but the effectiveness of virtual campaigns is unknown. This paper conducts 13 field experiments on 232,716 subjects to test whether email campaigns are effective for voter registration and mobilization. Both registration and turnout were unaffected, suggesting that email, while inexpensive, is not cost-effective.

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